Witkoff Brand Identity
Customers want more—more interesting and more different. They want it now, if not yesterday. And they are much more than simply customers; they are drivers on the two-way street of building businesses that serve them. They are advocates, detractors, influencers, and change agents.
Spaces cannot be static. Daily routines are no longer routine. The lines between work, home, and away life are more blurred than ever. We took all of this into account when developing Witkoff’s brand identity. Showing not only the beautiful structures they construct, but also the culture and daily life of the people who inhabit their spaces.